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For all Special Offers
Call 1300 132 838
Dear Customer
In this issue, we talk about Search Engine Marketing in plain English - what it is, how it works, why it's important to your business.
15% off Website Design
Give your old website a facelift or start using your domain name now. Spend as little as $442 on a Do-It-Yourself Website (normally $520/yr) if you call us before 31 March 2007. (Annual plans only. Prices revert to RRP on subsequent renewal).
Be Found - Aim for the Top in Google
Does your website appear in the first 20 Google listings? If not you may be missing out on a potentially massive market on the Internet. Find out how you can aim for the top in Google with Melbourne IT Website Marketing. Call 1300 132 838 (select option 1, then option 5).
Getting ready to export?
Exporting is not easy so we talked to our friends at the Australian Institute of Export about their export directory.
Do you know that you can get a local website name in the countries you trade? Find out if your domain name is available in your export regions.
Finally, we bring you the Cool Company Awards. If you're an entreprenuer, an innovator or a 'rule-breaker' running a cool company with cool people and cool products, find out how your cool can be rewarded.
Enjoy!
Editor, Online Success
P.S. We have loads of special deals on hosting, domain names, website design, and search engine marketing to help you save. Call us on 1300 132 838 for a free consultation. |
| Search Engine Marketing Explained |
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“Searching” remains the number one activity on the web – that is searching, not shopping. So if your website is hidden in popular search engines like Google, your online business may never see the light of day because chances are your customers will go elsewhere - most likely to your competitors who are easily found on search engine results.
How do I make my website visible on search engines?
Search Engine Marketing (SEM) includes search engine advertising, search engine optimisation and any other marketing activity that leverages search engines.
Whether you already have a website or are in the planning stages of building one, a search engine marketing professional like Melbourne IT can help.
There are, typically, two ways to be found in search engines like Google and, depending on one’s sales and marketing objectives, one method can be more effective than the other. In many cases, a combination of the two can help drive strong sales and marketing results. Read more
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| Do more business in Asia |
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Get a local website name in your export regions.
Do you export to Asia and other parts of the world?
Increase your online presence in Asia and around the world with Global Domain Names from Melbourne IT.
For example, if your primary website is www.johnsmithexports.com.au and your business trades in China, Japan and Hongkong, consider getting local website names like www.johnsmithexports.com.cn, www.johnsmithexports.jp, or www.johnsmithexports.com.hk. Then you may choose to redirect all web visitors back to your primary website or create specialised sites using the country’s local language.
Why get Global Domain Names?
- Protect your brand in the regions you trade
- Localise your online marketing in geographic markets
- Strengthen your position as a trade partner
- Establish credibility in the global market
FREE Global Domain Name Availability Report in Asia and around the world.
Find out if your domain name is available in the countries you trade.
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| Is your company cool? |
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Cool Company Awards opens to Melbourne IT customers
National business magazine Australian Anthill last week opened nominations for its annual business awards program, the Cool Company Awards.
The inaugural Cool Company Awards was launched in February 2006, as a way for Australian Anthill magazine to recognise Australian companies that are doing things differently - defying business conventions, launching exciting new products, implementing new ways to do business, undertaking 'rule-breaking' thought leadership, challenging the status quo.
According to James Tuckerman, Anthill's Editor-In-Chief, "Anthill is about change through entrepreneurship. It is about doing things differently, challenging the status quo to make a positive difference and accelerate business growth. As the tagline goes, 'It is where ideas and business meet'. The Cool Company Awards was developed to reflect this attitude - by recognising and rewarding innovation, entrepreneurship, and 'rule-breaking' thought leadership among Australian companies and business owners."
Six (6) criteria and (7) judging panelists will be called upon to identify ten (10) winners. These 'cool companies' will be profiled in the Aug/Sep edition of Anthill Magazine.
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| Ease into the export market with an export directory |
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Thinking of taking the next step and entering the international market?
Getting into export is a big step for a domestically based company. You suddenly find yourself surrounded by more competitors, and you are often entering countries with totally different customs, values and business practices and procedures.
The Australian Institute of Export can help you every step of the way with a range of Exporting start up tools including the Australian Export Handbook - a complete A-Z for exporters as well as a list of comprehensive export courses. The three day Export Procedures Course provides practical training to help you oversee your export procedures and documentation requirements.
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